CONTEXT
kitsch is a fashion focused project exploring how narrative, styling, and visual systems shape the perception of a collection beyond individual garments. developed as a conceptual brand exercise, the work examines how lookboks ans collection architexture fucntion as primary communication tools within fashion branding.
rather than prioritizing volume or trend response, the project centers on cohesion - how garments, graphics, and presentationcan operate together to articulate a clear point of view. the collections wwere designed with the assumption that narrative and visual structure re as critical to brand identity as the products themselves.
PERSPECTIVE
the kitsch system treats fashion collections as authored sequences rather than standalone pieces. each lookbook functions as a controlled environment, where styling, composition, and pacing contriubute to a broader narrative framework.
visual decisions emphasize consistency in tone and rhythm while allowing individual garments to maintain distinction. the identity is intentionally restrained, allowing conceot and form to lead without relying on overt branding. this approach positions the brand as one that communicates through coherence and intention rather than saturation.
SYSTEMVISUALS
IMPACT
the project resulted in multiple cohesive collections supported by fiull lookbooks and line based presentation materials. together, these components demonstrate how a fashion brand can establish clarity sanc ontinuitty through visual siystems rather than scale.
kitsch operates as a study in fashion communication - shpowing how narrative structure visual languge, and collection design can align to create a recognizable brand presence even in the absence of commercial prodction.
THREE
FOUR
YEARS
COLLECTIONS
kitsch reinforce the role of narrative as infrastructure within fashion branding. by prioritizing lookbooks as the primary expression of identity, the project establishes a framework that supports future collections without requiring reinvention.
the work reflects an approach to fashion that values restraint, sequencing, and authorship - positioning the brand as a system that can evolve over time while maintaining a consistent cisual and conceptual foundation.
★★★★★