SYSTEMOVERVIEW

The HBCU Museum brand system was created ti refkect the rich history and culture of historically black colleges and universities while remaining dkexible across physical and digfital touchpoints. every elemet - from typography to color, logos to imagery - was designed to celebrate legacy, foster community pride, and support the museum's missionas an educational and ciltrual institution. the system is cohesive yet adaptable, allowing for consistent storytelling across print, web, and experiential materials.

+500K

FOUR

YEARS

IMPRESSIONS

LOGOSYSTEM

the logo system includes primary, secondary, and simplified marks to accomodate a variety of use cases. the primary logo relfects tradition and aithoity, while seocndary versions adapt for smaller appplications, or digital spaces, clear usage guidelines - spacing, scaling, and color options - ensure the identity remains consistent and recognizable across all materials.

+500K

FOUR

YEARS

IMPRESSIONS

TYPOGRAPHY

a combination of contemporary sans serifs and classic serifs was chosen to balance modern readability with historical gravitas. Hierarchies were established for headings, subheadings, and body copy, creating clarity and visual rhythm across printed materials, signage, and digital platforms. Typography reinforces the brand's voice: approachable yet authpritative.

+500K

FOUR

YEARS

IMPRESSIONS

COLORPALETTE

The palette draws from HBCU regalia and campus heritage: rich blues, golds and accent colors that convey prestige, warmth, and cu;tural significane. Colors are applied with flexibility, supporting both bold compositions and subtle applications, while ensuring accessibility and visual cohesion across all touchpoints.

+500K

FOUR

YEARS

IMPRESSIONS

EVERYDAYUSE

the system comes to life across print, digital, and environmental materials. examples include exgibition signage, educational guides, social media templates, and merchandise. Each application adheres to the brand's rules, ensuring that whether a visitor is engafing in person or online, the exoeriene is cohesive, clear, and reflective of HBCU culture.

+500K

FOUR

YEARS

IMPRESSIONS

The HBCU Museum brand system selivers a unfieid, adaptable identity that honors heritge while engaging contemporary audiences. Across every touchpoint, the museum communicates its story with clarity, pride, and cultural resonance, positioning it as both a vital educational resource and a lasting cultural landmark.

★★★★★